Pop!Tech Carbon Offset Initiative: Excellent Example

On Monday I wrote about Carbon Credits and was fairly negative about the way the industry is currently set up. Well, I just read an article on Wired.com that gives me hope.

Pop!Tech and Ebay have teamed up to create the Pop!Tech Carbon Initiative. They started selling carbon credits today and will continue to do so through the end of the year. The thing that sets the Pop!Tech Carbon Initiative apart from other carbon offset vendors is that you can actually choose the project that your offset will contribute to. There are three projects. You pick one and buy the offset and your money goes to that project.

Personally, I would like to see the projects certified as Gold Standard, or something similar, (they’re not at the moment), however since I can choose which project my credits support I can support the project that I believe is best, (for example one of the projects involves reforestation — I would likely choose another project).

Finally, this quote from the Pop!Tech Carbon Offset Initiative website that really drives home the concept of additionality in carbon offset projects:

It is essential that the activity you are supporting would not otherwise have happened. So if someone is installing a solar hot water system on their roof, for instance, which will reduce the amount of gas they burn to heat water, and you offer to pay for half of it, that is not a valid carbon offset.

What do you think?

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